Behind The “Why So Serious?” Campaign
Other than being the most anticipated movie ever released, The Dark Knight was also the most interactive. The following video tells a pinch of the story behind the viral marketing that went into helping The Dark Knight be such a huge success. From Joker scavenger hunts in a few major cities in the US, to cell phones being crafted into cakes for pickup at local bakeries, this was by far the most brilliant marketing I’ve ever seen.
I myself participated in one of the scavenger hunts in Dallas with a few friends. 200 people rushed a mall, 3 actors with clown masks cackled and led us around and the mall security tripped out on them and kicked us all out, threatening to arrest the actors. I still have a joker card from it.
Video via Film School Rejects
2 Responses to “Behind The “Why So Serious?” Campaign”
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No, I think you are mistaken. I am gonna have to ReDunk you on this one. They first did all this with Howard the Duck. and then again with Ernest Saves Camp. Nice try though.
I heard about them doing it with howard the duck, but I don't know to what extent they pushed it.